What is Values & Ethics?
Values & Ethics captures the single principle a person leans on when facing a hard tradeoff — Integrity, Fairness, Innovation, Tradition, Growth, or Service. Drawing on Schwartz's Theory of Basic Human Values and Haidt's Moral Foundations, it predicts how someone behaves when nobody is watching.
Key Dimensions
Integrity
Honesty and consistency above outcomes
Fairness
Equal process and equal opportunity
Innovation
New, better, unprecedented
Tradition
Loyalty to what has worked and to one's people
Growth
Continuous learning and self-improvement
Service
Making things better for others
How We Use Values in Compatibility Scoring
EQIQs uses values alignment as a hard filter in cofounder, marriage, and hire compatibility. Mismatched core values create slow-burn conflict that no skill or compensation can offset.
Why Values Matters
Skills can be taught. Values cannot. The fastest way to predict a long-term partnership is to compare values, not résumés.
Who Uses Values?
Patagonia
Hires explicitly for service- and integrity-anchored values fit
Stripe & Shopify engineering orgs
Use values interviews to predict 3-year tenure better than skills tests
💡 Did you know?
Schwartz's cross-cultural research across 80+ countries found 10 universal value clusters — but two adjacent values predict cooperation, and two opposing values predict chronic conflict.
Start your free read — question 1 of 6
Something's wrong between you and someone else. What do you actually do?
Your answers stay in your browser. Nothing is saved unless you choose to save it.