MBTI (Myers-Briggs)
type framework
- What it measures
- Cognitive preferences across 4 dichotomies (E/I, S/N, T/F, J/P), producing 16 personality types.
- Strength
- Widely recognized, intuitive language for team self-awareness, strong global brand recognition.
- Limitation
- Type-based scoring forces binary categorization; lower test-retest reliability than trait-based models.
- Best for
- Team-building workshops, self-awareness coaching, communication style training.